Training & Education | The SURPRISING WAY Agents CRUSH SHOWINGS | Bryan Ellis Investing Letter

You’ve probably heard that music “soothes the savage beast,” but apparently it lures in the reluctant homebuyer as well. According to the National Association of Realtors (NAR), using music to mask the “awkward clatter of heels across floors or the hollow echo of empty rooms” can dramatically enhance a home-showing experience and rouse feelings of hope and positivity in potential buyers. The results can include significantly shorter listing times and even higher selling prices.

“Music has a persuasive impact on the human psyche, and it can create an illusion of life inside the home,” explained Maurice Johnson, founder of Luxury Home Jazz Guitar[1]. Johnson noted that music selection for a home showing should have absolutely nothing to do with personal taste. Instead, he said, “evoke the essence of the home you’re selling” and be sure to match your music with your buyer pool. For example, new age might be appropriate for an edgy loft property that would appeal to the artistic community, while “classical piano…could add to the opulence of traditional estates.” If a property has a great sound system in place, choose music that will showcase that as well.

Interestingly, despite the fact that he is a performance musician, Johnson believes that in most cases pre-recorded music will work best for an open house. The exception, he noted, should come in the case of luxury properties that have the space for live music and will benefit from the addition of musicians. Because the performers are now part of the staging, they should be placed where they help showcase property potential rather than hidden out of the line of sight.

Carole Ellis is editor in chief of the Bryan Ellis Investing Letter. Under Carole’s leadership, the Bryan Ellis Investing Letter has grown to over 700,000 subscribers, making it one of the largest real estate newsletters in the world. Each day, Carole directly impacts the daily thinking and conversations of real estate investors worldwide by providing thought-provoking analysis and commentary on news topics relevant to serious real estate investors.

Carole has a strong background in research and in the management of respected publications. She holds a degree in English Literature from the University of Georgia, and has substantial research experience in plant biology. She is the former editor of and writer for the University of Georgia’s Research Magazine. She’s also the author of hundreds of articles and multiple books and home study courses published under the names of her clients, many of whom are well known, highly respected real estate entrepreneurs as well.