You’ve probably heard that music “soothes the savage beast,” but apparently it lures in the reluctant homebuyer as well. According to the National Association of Realtors (NAR), using music to mask the “awkward clatter of heels across floors or the hollow echo of empty rooms” can dramatically enhance a home-showing experience and rouse feelings of hope and positivity in potential buyers. The results can include significantly shorter listing times and even higher selling prices.
“Music has a persuasive impact on the human psyche, and it can create an illusion of life inside the home,” explained Maurice Johnson, founder of Luxury Home Jazz Guitar. Johnson noted that music selection for a home showing should have absolutely nothing to do with personal taste. Instead, he said, “evoke the essence of the home you’re selling” and be sure to match your music with your buyer pool. For example, new age might be appropriate for an edgy loft property that would appeal to the artistic community, while “classical piano…could add to the opulence of traditional estates.” If a property has a great sound system in place, choose music that will showcase that as well.
Interestingly, despite the fact that he is a performance musician, Johnson believes that in most cases pre-recorded music will work best for an open house. The exception, he noted, should come in the case of luxury properties that have the space for live music and will benefit from the addition of musicians. Because the performers are now part of the staging, they should be placed where they help showcase property potential rather than hidden out of the line of sight.
Carole Ellis is editor in chief of the Bryan Ellis Investing Letter. Under Carole’s leadership, the Bryan Ellis Investing Letter has grown to over 700,000 subscribers, making it one of the largest real estate newsletters in the world. Each day, Carole directly impacts the daily thinking and conversations of real estate investors worldwide by providing thought-provoking analysis and commentary on news topics relevant to serious real estate investors.
Carole has a strong background in research and in the management of respected publications. She holds a degree in English Literature from the University of Georgia, and has substantial research experience in plant biology. She is the former editor of and writer for the University of Georgia’s Research Magazine. She’s also the author of hundreds of articles and multiple books and home study courses published under the names of her clients, many of whom are well known, highly respected real estate entrepreneurs as well.
Jerod Morris and Jon Nastor begin this episode with a quick discussion about how Jon balances being a husband and father with the demands of being a successful serial entrepreneur and running several successful shows.
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It probably doesn't feel like it, but nearly two-thirds of home sales contracts actually close without delay. That remaining third tends to dominate industry chatter and real estate professionals’ minds, however, creating tension and stress for months before the deal is actually done.
In reality, however, many of the main reasons that closings are delayed could be avoided in most scenarios. Here are the top three avoidable closing delays reported by real estate professionals today:
Delay 1) Inspection Issues Nearly one in 10 deals confront potential delays because home inspection problems surface after an offer has already been made and accepted. While this is certainly frustrating, in many cases it could be avoided (assuming the sellers’ have the financial wherewithal to address the issue) with a pre-market inspection that would help prevent surprises.
Delay 2) Problems with Financing For some real estate professionals, this issue is so big that they are not even willing to consider buyers that have not already been pre-qualified. If this describes you, then pre-qualification may be a good requirement for a sale. However, you will need to carefully evaluate how this requirement will affect whether or not your potential buyers even opt to view the home and decide if the sacrifice of volume is worth peace of mind and a predictable closing.
Delay 3) Title Complications Some of the savviest real estate investors we know actually do two title searches on every property before they buy specifically because title complications are so much more common than you would expect them to be! While you might think a title should be cut and dry – either clear or not! – in many cases, there may be one or more liens on the property that the owner may not even be aware of, and those liens may not always agree in order of precedence. Checking title every time will save you serious headaches later.
- Carole Ellis is editor in chief of the Bryan Ellis Investing Letter. Under Carole’s leadership, the Bryan Ellis Investing Letter has grown to over 700,000 subscribers, making it one of the largest real estate newsletters in the world. Each day, Carole directly impacts the daily thinking and conversations of real estate investors worldwide by providing thought-provoking analysis and commentary on news topics relevant to serious real estate investors.